Something new have appeared in our modern world. A new need. The need to watch tv-series, or movies or other sorts. Maybe in daily talk “Watch Netflix”. You have your busy days; work, your yoga class, kids or friends and dinner. And then you need something, and lots of people do these days. The need to sit in your bed, couch or favourite chair, alone or with someone you like, and watch something. On the laptop or the TV, maybe even your smartphone. However you do it, the trend, or need as I like to call it, is the same. And I get it, I do, most people I know do it, cause we actually do feel a need for it. Maybe not everyday and you can feel the difference of, when you have the actual need to sit down and watch something, to when you’re just doing it cause you want to or have nothing better to do. But it is a need that we have created, just ten or even five years ago, no one had this need.
So my question is, what need has this need replaced?
Surely something relaxing, but also something entertaining. It is a “something” you can do alone or two or three people, but it is not overly social and it doesn’t require much thinking or brain activity, which is the appealing part for many I think. It has, in many cases, replaced the act of reading a book. It is kind of the same really, just on a screen (often even includes same amount of reading in form of subtitles). But certainly not this many people used to read books as the amount of people that watches TV-series today. It is a more mainstream activity. So what has it replaced? Is that need completely created, did we use to spend that time with our kids, exercising, socialising, cooking etc.?
Netflix has created a real brand trend here; the “Let’s watch something”. I am not sure it’s Netflix that had anything to do with it, but somehow I have a feeling that’s what everyone thinks (pretty sweet for the Netflix concern). “Let’s watch something on Netflix”. How many couples and friends don’t watch a TV-series together. And how often isn’t that the conversation starter. “Have you watched this or that?” “Omg, how crazy is it, what happens then?” “Geez, I hate that character..” Etc. Etc.
There are different lifestyles appearing with different needs than what used to be. Technology is changing our behaviour and needs in many more ways that we might first think. Can’t decide if this one is a good or a bad one yet.